Poly Inspiration
2024-05-02
Poly Inspiration: Korea Poly School's New Name
Korea Poly School has been rebranded as Poly Inspiration, embarking on a new mission as a global education company.
The New Name of Korea Poly School, Poly Inspiration
In September 2023, Korea Poly School, a leading English education company in South Korea, underwent a brand renewal and became known as Poly Inspiration (hereafter referred to as Poly). To carve out a new path in education that has never been seen before, Poly has embraced a bold change, grounded in its identity as a Pathfinder and its DNA encapsulated in the acronym P.R.I.D.E.
A New Brand Identity and Exclusive Typeface
The brand identity has also been transformed. To create a better path for English education, Poly has modernized the concept of the "Poly Way," symbolizing the determination and pride to challenge rugged paths and leap over winding roads. Additionally, an exclusive typeface named Pathfinder has been developed. Designed with consideration for the symbolism and versatility of the font, the Pathfinder typeface is a display font that emerged from the redesigned logo. It features uniform thickness in its horizontal and vertical strokes, blending simple curves and straight lines for a stable and modern appearance, while maintaining consistency with the logo and alphabets. Through this unique typeface, Poly Inspiration aims to express the value of education across a broad spectrum.
Advancing Towards the Future Value of Education
As the flagship English education brand of Poly Inspiration, the Poly Institute franchise business is expanding with the launch of new CANB English. Moving forward, Poly plans to deepen and broaden its reach into the wider world. Based on over 25 years of accumulated expertise, Poly is enhancing its educational content and expanding into global markets and smart learning businesses.